Fnatic Extends Partnership with LeTou Until the End of 2021
Fnatic, the world-famous eSports organization primarily based in the English capital London, has revealed on thursday that their already two-year-long partnership with LeTou, the popular online eSports and entertainment service, has been extended for another year, until the end of 2021.
The original deal between the two renowned organizations was signed in the earlier part of 2019, when the gaming market was at its very best. Although there have been constant roadblocks throughout the way in 2020, their partnership was intact. The deal would have expired this year, though. But the sincerity of both parties sees them reuniting for one more year, at least. The financial terms or numbers have not been revealed by any parties, but they have clarified that LeTou will keep its place as the official partner and sponsor of the Dota 2 roster of Fnatic.
As is the case with many high-profile eSports organizations, the Dota 2 team of Fnatic is also based in the region of Southeast Asia. At present, the roster is taking part in the Season 1 of the Dota Pro Circuit and trying hard to get themselves qualified for the ultimate Dota 2 competition of the year, “The International”. It is considered as the world championship tournament of Dota 2, which will be hosted by Valve at the end of the year.
Fnatic’s Founding Member and CEO, Sam Mathews, was present at the announcement. He told the media:
“At Fnatic, we strive to empower our fans and gamers alike. We’re thrilled to expand upon our successful partnership with LeTou and continue to bring unique social and video content to our fans. We look forward to collaborating on a larger scale with LeTou over the next year.”
The partnership extension means that a brand new logo of the LeTou brand will appear constantly at the top-right part of the front of the Fnatic Dota 2 team jersey in every competition. They will also collaborate in a chain of exclusive and exciting co-branded online gaming content throughout most of the social media platforms, as well as in the various in-game competitions available.
LeTou’s CEO, Paul Fox, was also delighted with the deal renewal. He said after the ceremony:
“Fnatic are one of the biggest names in esports and we thoroughly look forward to continuing our partnership for the next 12 months as we watch the team continue their quest to qualify for the International and ultimately challenge for the title. This partnership has gone from strength to strength in the promotion of our Letou brand and we look forward to the exciting content to come in 2021.”
As part of the deal extension, LeTou has also kept the rights to the in-game naming of the Fnatic Dota 2 roster and all its players. The partnership, indeed, looks to be getting stronger and stronger every year. That could only be good news for the eSports world and beyond.