Cristiano Ronaldo’s gesture caused Coca-Cola to lose around $4 billion
Portuguese superstar Cristiano Ronaldo removed Coca-Cola bottles placed in front of him at a European Championships press conference, which reportedly cost the global beverage giant a staggering $4 billion.
In the video, the Portuguese player disdainfully pronounces the brand name.
The company’s share price plunged 1.6 % on the stock exchange 30 minutes after Ronaldo’s rejection of Coke. Coca-Cola has fallen from $242bn to $238bn with a total loss of $4bn.
Ronaldo has a strict diet – absolutely no sugar intake.
“A healthy diet is the basis for playing football, if you don’t use the right fuel you can’t be 100% ready. The main thing is to take care of your body, train and eat right.”
– Ronaldo said.
The diet maintains Cristiano’s football tonus and varies according to the goals set. To build muscle mass or lose weight, Ronaldo’s team chooses different methods: training, individual work in the gym, special diets and rest regimes. Cristiano pays attention to every little detail.
“He’s a perfectionist,”
said Zinedine Zidane, back when he was still on Ancelotti’s staff.
In 2018, Сhristiano revealed that his biological age is 23 and he will continue to play football at the highest level until he is 40.
In the photo below you can see how ‘dry’ his body is, the diet is definitely paying off – zero visible fat.
Ronaldo has never advertised sweet drinks. There were ads for shampoo, a wristwatch and even a Russian bank. He actively promotes sports nutrition and as a matter of principle does not sign contracts with soda manufacturers, for example.
The rules apply not only to “El Bicho” himself but also to his family – in particular, he controls Cristiano Junior’s diet.
“My son has potential, let’s see if he becomes a great footballer. Sometimes I find it difficult with him because he drinks Coca-Cola and Fanta, which is bad for his body. I struggle with him eating crisps and fries and stuff – I don’t like that. I just want him to be the best at what he wants to do. I always tell him that hard work is more important than anything else. I have four children and I always wish them only the best, but when they eat chocolate – I have to stay strong in those moments.”
– he once said.
Ronaldo seems to have followers:
- Some believe that the reason Coca-Cola lost so much money was not because of the footballer’s behavior, but because of the planned dividend payment.
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