HyperX Starts Brand Ambassador Program with 25 Influencers from All Over the World
Reinstating its pledge to the esports community, HyperX, the digital gaming division of the famed Kingston Technology, Inc., has announced its enthralling HyperX Heroes program, which now includes no less than 25 global influencers. Comprising a diverse and immensely talented group of worldwide celebrities, the exciting HyperX Heroes program brings together a thrilling set of well-known streamers, all-star athletes, famous musicians, and professional gaming teams. Also, to recapture the core belief of HyperX, they have added to the roster — “WE’RE ALL GAMERS”.
The currently ongoing HyperX Heroes program originally started with the ad campaign called WE’RE ALL GAMERS, in early 2019, aimed at connecting eSports fans across different realms of the existing pop culture throughout the world. Spanning most of the digital, social and television platforms, WE’RE ALL GAMERS featured a diverse and talented team of celebrities and big names including Daigo, JuJu Smith-Schuster, Gordon Hayward, Rush, Pokimane and Post Malone, among many others. The inventive WE’RE ALL GAMERS campaign settled into a comfortable primetime television spot on ESPN and ABC, during the NBA playoffs and finals last year.
Daniel Kelley, HyperX’s director of corporate marketing said in the press release:
“What started out as the initial introduction of the WE’RE ALL GAMERS campaign has grown to become a worldwide HyperX Heroes program, uniting popular streamers, content creators, celebrities, esports stars and well-known athletes through their passion for gaming,”
During this horrible time of constant social distancing, online eSports entertainment has become a genuinely powerful powersource for building community and also engaging it. Through this announcement, HyperX has opened up an opportunity to expand its ever-growing family of heroes, in order to try and help unite gamers and eSports enthusiasts worldwide, by following the gigantic success of the WE’RE ALL GAMERS initiative.
Talking openly on the topic, Kelley added:
“As gaming lifestyles and cultures collide with the worlds of sports, fashion, gaming, music and more, we continue to prove that HyperX is a champion of all gamers through our extensive HyperX Heroes roster.”
Brushing shoulders with NBA all-star Gordon Hayward, Grammy-nominated artist Post Malone, American football player JuJu Smith-Schuster and international football/soccer stars Casemiro, Raphael Varane, and Dele Alli, are 25 new and upcoming global influencers, including:
Asia
Bonchan, Japan (Esports Professional and Game Streamer)
Kim “Deft” Hyuk-gyu, South Korea (DRX Esports Legend)
Zhao “ISO” Qiang, China (Streamer and Streetball Legend)
Zheng “Xiaohai” Zhoujun, China (Esports Professional and Streamer),
Australia
Lachlan, Australia (Ace Aussie YouTuber)
Mitch Robinson, Australia (AFL Football Star, Brisbane Lions)
Europe
Albert “Kyivstoner” Vasiliev, Ukraine (Professional Rapper, Content Creator and Streamer)
Arseniy “ceh9” Trynozhenko, Ukraine (Counter Strike: Global Offensive Caster)
Danil “Dendi” Ishutin, Ukraine (B8 Team Founder and Famous Esports Legend)
Filip Forsberg, Sweden (Professional Hockey Player-Turned-Gamer)
Sebastian “Rewinside” Meyer, Germany (Content Creator, Streamer, and Musician)
Sebastien “AlphaCast” Ferezis, France (Content Creator and Streamer)
Latin America
Édgar Ali “Seiya” Bracamontes Munguía, Mexico (League of Legends Pro Player)
Fedelobo, Mexico (Content Creator and Streamer)
Felipe “YoDa” Noronha, Brasil (Content Creator and Streamer)
Johnny “Pai também Joga” Rylston, Brasil (Streamer and Content Creator)
Nicolas “Oscurlod” Sebastián Odetti, Argentina (Musician and Streamer)
Nyvi Estephan, Brasil (Host, Presenter and Streamer)
Turkey
Cantuğ “UNLOST” Özsoy, Turkey (Esports Pro, Content Creator and Streamer)
Kübra “Miranda” Çamlıbel, Turkey (Model, Streamer, and Pro Influencer)
The USA
Artreyo “Dimez” Boyd, (Texas Pro NBA2K Player)
Eric “ESAM” Lew, Florida (Content Creator, Esports Professional, and Streamer)
Leslie “Fuslie” Fu, California (Streamer and Content Creator)
Rachell “Valkyrae” Hofsetter, California (Streamer and Content Creator)
Soleil “Ewok” Wheeler, Tennessee (Streamer and Content Creator)
Apart from sharing and spreading the love of gaming, HyperX Heroes are also brought together by their continued efforts to interact, inspire, motivate and recognize talented and promising individuals within the vast gaming community. They intend to do that via digital and virtual streams, as well as some in-person events. The valued members of this HyperX Heroes program frequently use exclusive HyperX gaming products and inevitably get the Heroes treatment, including a depiction of their individual gaming personas as a visual illustration.