HyperX Joins Forces with Esposure in a Strategic Partnership
HyperX, the global giants in gaming equipment manufacture and branding, has revealed today that they have joined forces in an exclusively strategic partnership deal with Esposure, the eSports education organization. As per the press release, the lucrative partnership will be looking to help garner more engagement in pro gaming across the world and increase the accessibility towards eSports education. It also aims at generating more awareness towards professional careers in gaming or eSports.
To elaborate the purpose of the deal, both the parties have also confirmed that the partnership will look to provide the interested gamers with an out-and-out pathway in the professional field. It will also open up opportunities for competitive pro gamers to enter various eSports-related educational programs and educate themselves in the discipline even more. The partnership will also work in the field of eSports entertainment.
Esposure’s Chief Executive Officer (CEO), Danny Martin, was delighted with the finalization of the deal. He told the media after the announcement:
“Esposure and HyperX have common goals to generate more opportunities for women in esports, promote education and eliminate barriers that keep individuals from learning about esports. It’s really exciting that we now have this partnership that brings tangible resources to our E2E ecosystem and best-in-class peripherals to our arena.”
Last year was a surprisingly elusive year for Esposure, as the primary outbreak of the Covid-19 pandemic in 2020 manufactured a tremendous opportunity for them to expand and consolidate on their constant efforts to have a say in the broader esports community across the globe. They did it through the utilization of the acclaimed virtual education supplies, resources and also their valuable online gaming experiences from the past. In 2020, Esposure also managed to secure elusive partnership deals with some more big names, which includes the likes of Bolt Global, and Esports College & Career Pathways etc.
This new partnership between the two progressive organizations will see HyperX, the global PC accessories giants, donating branded eSports accessories and merchandise (especially apparel and headset) to the Texas-based Esports Learning Center (ELC), in order to outfit their students. That’s not it, either. The popular peripherals company will also give away free gaming headsets to their new partner, Esposure, in order to enhance its competition engagement credentials, and also to further develop its education labs.
HyperX’s Head of Strategic Alliances, Wendy Lecot, talked about the deal after the release. She stated:
“Esposure’s goals and values align very well with those of HyperX, and we’re excited by the impact we can have going forward together as complimentary brands. Combining Esposure’s unique esports educational model with our equipment resources opens the door to create high-quality gaming and learning experiences for individuals of all backgrounds.”
Interesting, new and progressive initiatives like these which promote the best interest of the inclusivity and exclusivity in esports at the same time, are always welcomed by the eSports community encompassing the world. It’s even more refreshing to see a company of HyperX’s calibre getting highly involved in eSports activities, and in this case helping a futuristic company like Esposure achieve its enormous goals. Where this partnership leads both the parties, and how the gaming world is benefited from it, will be a very interesting thing to watch out for in the near future.