IPL 2021 is about to begin in less than two weeks of time. Every franchise wants themselves to get associated with a good brand name which can give them a financial push. For the same reason, one of the most promising teams of IPL, Chennai Super Kings, has renewed their partnership with Equitas Small Finance Bank. Equitas will be the ‘Official Retail Banking Partner’ for the team. A new campaign is also going to be launched titled “The Bank Behind Every Champion”.
Murali Vaidyanathan, President & Country Head- Branch Banking, Liabilities, Product & Wealth, Equitas Small Finance Bank Limited said,
“Equitas Small Finance Bank is delighted to associate with a champion team like Chennai Super Kings again. Through this partnership, we will be able to deepen our association and extend our reach to a diverse segment of our population. The new campaign is in line with the philosophy of our brand, which will provide us an ideal platform to build a sustainable society and a responsible tomorrow.”
Speaking about the association, Chennai Super Kings CEO KS Viswanathan said:
“I’m delighted Equitas has extended our partnership and we look forward to welcoming those who bank with them into the CSK family of fans. We have had a good association over the years, including being champions in the first season of our partnership in 2018 and are thankful for their continued support.”
The CSK team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey. The new campaign will be aimed to communicate that Equitas has been changing the lives of people through their lending and social responsibilities over time with the support and funds of individuals who are banking with them. Equitas Small Finance Bank has been previously associated with the three-time IPL champions from season 2018-2020.