Cricket Australia (CA) has confirmed the news about Disney Star who earned the media rights of Australian cricket. The CA said that they are delighted to announce the new association with Disney Star (owned by the Walt Disney Company).
Cricket Australia (CA) has confirmed the news about Disney Star who earned the media rights of Australian cricket. The CA said that they are delighted to announce the new association with Disney Star (owned by the Walt Disney Company) to broadcast Australian cricket in India and other territories of the region.
Sony Pictures Network India (SPNI) is currently holding the media rights of Australia cricket and the deal has been signed with Disney Star for next year. The seven-year deal will begin next year and will see Star telecast men’s international and women’s international matches played in Australia including BBL and WBBL.
“Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer,”
Cricket Australia (CA) chief executive Nick Hockley said in a statement.
Star has recently bought the rights for IPL and CPL hoping that its alignment with the Indian broadcaster will get multiple benefits including widespread promotion of their domestic league.
CA CEO Nick Hockley said:
“We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer.
“The magnitude of this association is a testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard for Australian cricket in India and global markets more broadly.
“There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season.”
It is to be noted that CA’s agreement came at a time when it is facing problems with the home broadcaster. Channel Seven, a free-to-air broadcaster Down Under, recently went into legal proceedings against CA regarding breaches in the contract.
Disney Star also owns the right to the International Cricket Council (ICC) properties and the Board of Control for Cricket India (BCCI) till 2023. It is also currently telecasting the major esports tournaments in India on a sports channel, BGMI Master Series.
SPN which lost the bid for IPL recently acquired the rights of Cricket Australia for about $120 million for six years.
“Cricket Australia represents a few of the greatest content material that the world of cricket has to supply, be it the customary of cricket performed, the recognition of Aussie cricketers, the rivalries and narratives, or the context of taking part in entrance of expressive crowds and robust circumstances,”
mentioned Disney Star, head of sports activities, Sanjog Gupta.
“Disney Star has been delighting thousands and thousands of Indian followers by showcasing marquee cricket throughout our linear and digital platforms. A few of the most memorable moments for Indian followers have been produced in Australia and we glance ahead to elevating many extra such moments with our distinctive model of story-telling, programming, native activations, and tech-enabled experiences in affiliation with Cricket Australia,”
he added.
