Arena of Valor Tournament to Get Underway in Brazil, in Association with Xiaomi and MediaTek
Xiaomi, the popular Chinese electronic company, and MediaTek, the eccentric Taiwanese electronic parts manufacturing company, are joining forces to act as sponsors of the MediaTek Cup Arena of Valor tournament in Brazil, starting later this month. The revolutionary tournament will be organized by Gaming Culture, an ace eSports promotion company from Brazil. They will be investing in an out and out mobile game for the first time in their short history, having chosen the multiplayer 5v5 online battle arena MOBA, that was published by Tencent Games.
In an exclusive interview with The Esports Observer, Peterson Rodrigues, the CEO of Gaming Culture candidly said:
“Arena of Valor is one of the most popular MOBAs in the world, with great teams and a loyal community in Brazil. We understand that there are opportunities for bigger tournaments in the Brazilian mobile esports market and we want to explore these possibilities.”
Arena of Valor’s most prominent market is arguably in Asia, where the popular battle royale game is also known as the “Honor of Kings”. But the game is also a growing phenomenon in Brazil and in South America, in general. Apart from producing several of the game’s highest earning and most successful players, the Brazilian streaming and viewing stats of the game are improving every day. The “Arena of Valor Brasil” YouTube channel has garnered 129,000 subscribers in only 2 years – a very significant achievement, which has brought them almost a whopping $119,000. The popular channel on YouTube has also recorded a very high number of views over the two-year span, which now stands at 29,981,138.
Talking further about the Brazilian AOV scene, Rodrigues said:
“With the absence of Brazil in this year’s AIC [the Arena of Valor International Championship], we believe that this tournament can motivate the great teams of the scene and the public in an event of high competitive level and production quality.“
The naming rights of the competition, though, were completely acquired by MediaTek. The tournament will now be called the MediaTek Cup. They are hoping to put out their brand name into a broader market through this voluptuous sponsorship. The world famous organization that produces GPUs and CPUs, among many other electronic parts, is willing to shade light on how important and efficient their parts are for high and low end smartphone users, and specially for aspiring mobile gamers.
The Huya-owned game streaming platform, Nimo TV, which primarily focuses on mobile games’ streamings, have been given the broadcasting duties of the MediaTek Cup. The qualifiers will be played on the 17th and 18th of this month, after which the main event will commence from November 23 and will end on November 26. Nimo TV is also being involved in the promotion of the tournament. The prize pool of the upcoming tournament roughly adds up to $1.5k USD ($8k BRL), which will be split amongst the holders of the top four spots of the tournament.