MPL announced as Indian cricket team’s kit sponsor
The Board of Control for Cricket in India (BCCI) on Tuesday announced Mobile Premier League (MPL), which is an e-sports platform, as the new kit sponsor and the official merchandise partner of the Indian cricket team from November 17.
The indian cricket board made its decision public on Tuesday via an email, announcing a three-year deal starting from November 2020 to December 2023. The deal commences with India’s upcoming series in Australia which includes four Tests, three One-Day Internationals (ODIs) and three Twenty20 Internationals (T20Is) starting from November 27.
According to the new deal, the Indian men’s, women’s and the under-19 cricket teams will be sporting the MPL designed and manufactured jerseys.
The Indian cricket board had earlier invited bids for the team’s kit sponsor and official merchandising partner rights via a tender process after the completion of Nike’s four-year deal in September this year.
“This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally,”said BCCI secretary Jay Shah.
MPL is also currently associated with Indian Premier League (IPL) teams such as the Kolkata Knight Riders (KKR) and Royal Challengers Bangalore (RCB).